“Very few sections of the world’s surface are so replete with legend, adventure, picturesque romance, successes and failures as Keweenaw, the Lake Superior Copper Country.”

By the 1960’s it had become painfully apparent to the powers-that-be across the Keweenaw that the end was near. The copper industry had been slowly dying for decades, and as the decade opened only a handful of operating mines still remained. The writing was on the wall and a plan B had to be formulated to sustain the area. Instead of attracting new industry to the area, a decision was made to concentrate instead on the service sector. Thus Copper Country was reborn as a tourist destination.

Now we present an early brochure from that era. While not dated, the photos and typography suggested the early to mid sixties. (the photo of a still operating Kingston mine places it between ’64-’67) It is a prime example of Keweenaw-land tourism in its infancy, as evident in this excerpt:

“From the tourists’ point of view, Keweenaw is ideal for vacationing. Modern accommodations, paved roads, tourist camps, golf courses, tennis courts, bathing beaches, bridle-trails, boating, canoeing, launching ramps for boats of all sizes and attractive night clubs help to add zest to the days and pleasure to the nights.”

“Paved highways all the way with delightful spots to rest and refresh yourself”

“The fort has been restored in recent years and is now the center of a beautiful and well equipped state park”

“Tempered by Lake Superior, the largest body of fresh water in the world, the climate is ideal for vacationing. The pollen-free atmosphere is a welcome relief to many visitors.”

Click on any of the images above to view the first page of the brochure in its entirety. (this is a large file and will take some time to download on slow connections, be warned) The brochure is a large fold-out type, two sided. Today we bring you the front side, and Monday we’ll bring you the back side. View Brochure >

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  1. I just took my 4 year old twins and my 3 year old to the fort this past summer. They still talk about the cannons. Sometimes I really miss home.

  2. Jay – only been to the fort once, and at a time late in the season so all the “cool” stuff like cannons and historical interpreters were not to be found. As far as missing home, hopefully this site succeeds in bringing it a little closer.

  3. What’s the deal with referring to the Keweenaw as Keweenaw Land? Was this an original name and us locals just dropped the land part?

  4. I remember reading something (maybe it was even on CCE!) about the history of the “Cloverland” name. The UP tourism bureau tried to use it (UP-wide) for a while in the early 20th century. The idea was to promote the cut-over logging lands as great grazing and farming lands — the cut-over “grows back in clover” (ideal for grazing). It didn’t really work, but there are still some remnants left, like Cloverland Road, and the Cloverland Electric Co-op in the east end.

  5. Jay and ddclark,
    Thanks! I know of Cloverland Road and Electric Co-op, but never even wondered where there names came from. Couldn’t imagine calling the area anything other than Keweenaw, Copper Country or da UP. :P

  6. When Sand Dunes Drive was built in 1938 as a WPA project, a significant portion of the roadway ran adjacent to the shore of Lake Superior. However, several relatively severe storms in the early 1940s caused significant portions of the original roadbed to be destroyed, with the road subsequently being closed for several seasons. Eventually—-in the aftermath of WWII—-it was decided to abandon the “shoreline” roadbed, with the route being moved away from the shore and up into the dunes—-the present-day location of Sand Dunes Drive—-M-26 between Eagle River and Eagle Harbor. Interestingly, if one looks at the second photograph and closely examines the area immediately adjacent to the shore, telltale remnants of the old (and original) roadway are evident.

  7. Just to clarify, what I refer to as the “second photograph” is, in fact, the last graphic in the sequence—-the photograph of Great Sand Bay.

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