“Very few sections of the world’s surface are so replete with legend, adventure, picturesque romance, successes and failures as Keweenaw, the Lake Superior Copper Country.”
By the 1960’s it had become painfully apparent to the powers-that-be across the Keweenaw that the end was near. The copper industry had been slowly dying for decades, and as the decade opened only a handful of operating mines still remained. The writing was on the wall and a plan B had to be formulated to sustain the area. Instead of attracting new industry to the area, a decision was made to concentrate instead on the service sector. Thus Copper Country was reborn as a tourist destination.
Now we present an early brochure from that era. While not dated, the photos and typography suggested the early to mid sixties. (the photo of a still operating Kingston mine places it between ’64-’67) It is a prime example of Keweenaw-land tourism in its infancy, as evident in this excerpt:
“From the tourists’ point of view, Keweenaw is ideal for vacationing. Modern accommodations, paved roads, tourist camps, golf courses, tennis courts, bathing beaches, bridle-trails, boating, canoeing, launching ramps for boats of all sizes and attractive night clubs help to add zest to the days and pleasure to the nights.”
Click on any of the images above to view the first page of the brochure in its entirety. (this is a large file and will take some time to download on slow connections, be warned) The brochure is a large fold-out type, two sided. Today we bring you the front side, and Monday we’ll bring you the back side. View Brochure >